Hola!
Excited to share with you a candid voice-note-style audio letter this week, exploring the death of cool, the state of celebrity brands today, and whether the era of founder-led brands is over.
As always, I’d love to hear your thoughts on what resonated. My DMs are always open!
With gratitude,
Rach x
PS. We’re currently taking submissions for our next “Ask Rach” audio letter. Answer your Qs here.
PPSS. I mention a guy named Ayo without giving much context. He’s Ayo Fagbem, the Strategy Director of Explorer’s Club Studio, who was on the panel of the Dazed Studio webinar exploring ‘The Death of Cool’.
Oh, and if you want to get in touch with me, email me at: rachael.k.akhidenor@gmail.com.
Okay, enjoy!
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