Hola!
Excited to share with you a candid voice-note-style audio letter this week, exploring the death of cool, the state of celebrity brands today, and whether the era of founder-led brands is over.
As always, I’d love to hear your thoughts on what resonated. My DMs are always open!
With gratitude,
Rach x
PS. We’re currently taking submissions for our next “Ask Rach” audio letter. Think of it as our version of an 'ask-me-anything’. Answer your Qs here.
PPSS. I mention a guy named Ayo without giving much context. He’s Ayo Fagbem, the Strategy Director of Explorer’s Club Studio, who was on the panel of the Dazed Studio webinar exploring ‘The Death of Cool’. Okay, enjoy!
Links
Is "cool" dead, or has it just rebranded? (Dazed Studio)
The Kardashians are suddenly being honest about their plastic surgery – and you’re right to be suspicious (The Independent)
Kate Lancaster’s Substack, “I guess I’m defending Bec Judd” (The Vanity)
We are entering the era of radical honesty. What does it mean for brands? (Vogue Business)
Lauren Sherman, Line Sheet (Puck)
Kate Moss’ Cosmoss Enters Liquidation (Business of Fashion)
How Celebrity Beauty Brands Are Doing in 2025 (WWD)
The State of Fashion: Beauty Report Volume 2 (June 2025) (Business of Fashion x McKinsey)
The End of the Founder-Led Era (Business of Fashion)
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