London Supper clubs, Jacquemus Beauty + normcore is back
“Your aura is now the hottest accessory to your outfit”
Ciao!
Hope you’ve all had a beautiful week. Mine has been really lovely. It’s still cold, but the days are getting longer, and the vibes are feeling good. I feel people are slowly exiting their winter hibernation.
On Wednesday night, I attended a supper club in Soho. I was invited by my gorgeous friend Divya (of The Fuse newsletter). Her friend was hosting the event. The premise of the evening was to bring together a bunch of women from various areas of the fashion / marketing / PR / lifestyle industries to connect. It was the first in a series. The No Context Needed Supper Club went off without a hitch.
The evening itself was lovely. Me and Divya enjoyed a pre-drink at 40 Greek Street, before wandering around the corner to Louie, a French restaurant in the heart of Central London.
There, a group of 12 or so sipped on classic red wines, ate a delicious 3-course meal (the sesame seared tuna starter was my favourite), and chatted about anything and everything that women in their late twenties and thirties do. From moving to a new city, to navigating life as an actor, to starting businesses, to dating and break-ups and East London vs West.
Sitting next people we didn’t know, asking questions about their lives and sharing ours in return, I was reminded of just how amazing it is to meet new people. To connect over dinner. To make new friends.
It was cup-filling evening.
I hope to have another one soon.
Agenda for today’s letter:
Normcore is back
Jacquemus Beauty is coming
So, apparently, Kim will save Nike
Normcore is back
And this time, it’s making your aura take centre stage
The whispers have been getting louder and louder. Normcore, the trend that champions plain, unpretentious, average-looking clothes, is back in. A mere 10 years since Normcore took centre stage as the trend-du-jour, wearing simple, bland outfits may just be the ‘it’ style of 2025. Or at least, Dazed, Puck, The New York Times and Vogue Business thinks so.
It was bound to happen. As I mentioned in last week’s letter, there’s been much discourse around the impact of the algorithm and the loss of personal style. ‘Normcore’ as a trend kind of solidifies that. Making wearing the same simple stuff as our peers not just aspirational but cool.
What I find most interesting about Normcore this time around is its connection to the spiritual. Thanks to the rise of wellness culture, Gen Z’s obsession’s with auras and energy, it’s fascinating how that’s impacting the conversations around Normcore in 2025.
Explored by Günseli Yalcinkaya for Dazed, supposedly “what makes basic cool in today’s context is exactly its aura, or at least the aura of the person wearing it.”
That ineffable quality of confidence, ease and self-assuredness that emanates from the likes of Lily Rose Depp and Dev Hynes seems to be what makes the standard ‘white t-shirt and jeans outfit’ the coolest of them all.
In other words, the hottest accessory to your outfit in 2025 is something that you can’t actually buy. It’s more about your aura, your energy and the ‘vibe’ you give off.
Amen to that.
Jacquemus Beauty is coming
How will Jacquemus launch beauty into the world?
This is what I haven’t been able to stop thinking about since reading about the Jacquemus x L’Oreal partnership two weeks ago.
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